KCA Pobiano Business Magazine
Wednesday, August 23, 2017
WHY THE US SOLAR INDUSTRY DOESN'T WANT GOVERNMENT PROTECTION
SUNIVA WAS ONCE among the top solar panel (for example: GOAL ZERO NOMAD 7 PLUS ) manufacturers in America. Then, in April, the Georgia company declared bankruptcy. A few days after, it revealed why: Foreign governments, like China, had subsidized competing solar cell manufacturers abroad, undercutting Suniva's prices. The company outlined its tale of woe in a petition filed that month with the US International Trade Commission calling for strong tariffs against foreign manufacturers.
A few weeks later, another US manufacturer, Oregon's SolarWorld, joined the petition. And last Tuesday, the plaintiffs made their case to the ITC: Since 2012, foreign competition has cost the US solar industry 1,200 jobs and a 27 percent drop in wages. The tariff, they argued, would help create 115,000 to 144,000 jobs by 2022.
But much of the rest of the US solar industry finds those figures far-fetched, and calls the tariff a terrible idea. See, manufacturing remains a small part of the US solar power industry. Most of the money—and work—lies in assembling panels into arrays and installing them for large corporate or industrial-scale clients (residential rooftop setups are small potatoes). Opponents of the tariff argue it would raise the material costs of generating solar electricity just as it is becoming cheap enough to compete with fossil fuels. Extend that logic, and the tariff threatens to curb an important contributor to the nascent clean energy boom.
So no, this isn't your average trade dispute. Starting with the tariff's origin story. When Suniva filed for bankruptcy, it still had a chance to survive. But the company needed money to ride out the rough patch. One investor, the New York firm SQN Capital, offered $4 million credit ... if Suniva complained to the ITC about artificially cheap solar panels imported from abroad. On the surface, this sort of makes sense. SQN Capital had already sunk tens of millions into Suniva. If US panel manufacturing rebounded, the company could recoup some of its investment. But then there's the fact that SQN Capital wrote a letter to the Chinese Chamber of Commerce implying that $55 million would make the tariff request go away. More on that later.
First, the tariff petition. It offers a two-pronged strategy to protect domestic solar panel manufacturing. The first part requests that any imported crystalline-silicon (one of several panel chemistries) solar panels see an added charge of 40 cents-per-watt. The second part sets a minimum price of 78 cents per watt for any imported panel. That might sound redundant, but it's meant to ensure that foreign subsidies don't make an end run around that 40 cent duty.
The 78 cent price floor also effectively guarantees that domestic crystalline-silicon solar cells earn a healthy profit without having to worry about foreign competition. That's because, according to a Stanford University study, the average cost—which includes variable expenses like materials, labor, utilities, engineering, and administration—of making such a panel is below 40 cents per watt.
Sure, other countries do it cheaper. Figuring out why is dicey. Do Chinese solar power manufacturers receive government subsidies? Of course. But so do US solar companies: SolarCity got $750 million from New York for its yet-to-open factory in Buffalo. “It comes down to the question of what does a thing cost a manufacturer to make, and what counts as product dumping,” says Stefan Reichelstein, faculty director of the Sustainable Energy Initiative at Stanford University and co-author of the study.
Three Ways to Bring Solar Power to the People Who Need It Most
Good luck finding irrefutable evidence that the Chinese government unfairly subsidizes Chinese manufacturers. But even if that did happen, a tariff on their products wouldn't be a decisive economic coup. Manufacturing is not the backbone of the US solar industry. “When I finance a solar array, I am paying for not just the solar cells, but a lot of civil engineering, bulldozers, steel, and other additional resources. To do that, I have to outcompete not only solar projects, but other sources of generation,” says Colin Murchie, an expert in corporate and institutional-scale solar project planning for Sol Systems.
You can credit those large-scale operations for most of recent solar energy demand. Last year, solar accounted for more than one-third of all newly installed electricity generation in the US. And solar's rising popularity is closely tied to its plummeting costs. Cut-rate panels from places like China are a big factor for those conjoined trends.
Which is why a study by GreenTechMedia, a renewable energy news and analysis organization, reported that the proposed tariff would erase two-thirds of expected solar installations over the next five years. The Solar Energy Industries Association framed the tariff's effects in terms of jobs. Namely, kiss 88,000 of them goodbye. And yes, that would affect manufacturing, too.
After GreenTechMedia published its study, Suniva and SolarWorld commissioned their own investigation of the tariff's effects. By correcting purported flaws in GreenTechMedia's methodology, the two companies say the tariff will create 115,000 to 144,000 US jobs in the next five years—44,000 of them in manufacturing alone. An ambitious figure, given the solar industry currently employs about 260,000 people (19 percent of whom work in manufacturing).
Which study the ITC commission favors remains anyone's guess. But that's not all it has to chew on. Remember that letter from SQN Capital thing? Well, back in May, the president of SQN Capital—the company that lent Suniva $4 million and demanded it petition for tariff protections—wrote a letter to the Chinese Chamber of Commerce. It was unsubtle: Buy $55 million worth of Suniva's equipment, and SQN Capital would withdraw its money from Suniva, and the solar company would have to abandon its tariff request. Why $55 million? Well, that would allow SQN to recover the $51 or $52 million (including that $4 million loan) it sunk into Suniva over the years. Such an offer isn't against the law. But it does raise many questions about the motive behind the tariff petition.
The rival sides saw each other in court last Tuesday—for 10 hours—and the ITC commission is set make its call in about a month. On one hand, the exorbitant duty request, overwhelming opposition from the US solar industry, and a possible shakedown seems like a serious tarnish on the tariff petition. On the other, a clean industry-crippling punishment for Chinese imports fits nicely within the federal government's "America First" energy plan. Nothing is certain, even on the sunniest days.
Saturday, May 27, 2017
SUNJACK 20W PORTABLE SOLAR CHARGER
Great Outdoor Power Source: The SunJack 20W Portable Solar Charger is great for camping, hiking, backpacking, the beach, backyard get-togethers and anywhere you may need power without a wall outlet or generator. Use the solar charger to charge your cell phone or other USB device while sitting at the beach, hiking... Charge a SunJack Fast-Charge battery to use later at night to provide power to your SunJack CampLight, LightStick or many other USB devices. Stay charged anywhere the sun shines.
Powerful: 20 Watts of high efficiency mono-crystalline solar cells - Compatible with all USB powered devices including Apple, Android, Samsung, HTC, Windows, Blackberry and more. Works well with all SunJack products. Charges two 8000mAh Fast-Charge SunJack Battery Packs in approx. 5 hours of direct sunlight.
Compact Design: Solar Panel Folded - approx. 7.5" L x 10.25" W x 2" H; With 4 Panels Fully Extended - approx. 35.5" L x 10.25" W x 1" H (Panels are less than 1/4 inch thick. Height is added with outer mesh zipper pocket attached to one panel.) Weighs approx. 2.0 lbs.
Convenient Design: Durable black canvas; strong Velcro closure when not in use; 5 different sturdy cloth hooks - 2 on each side and 1 on the top; mesh dual-tab zipper pouch with 2 elastic band holders for small USB devices; a 2-port USB docking station; shock, vibration and weather resistant.
Stay Powered: Stay charged anywhere the sun shines. A SunJack Portable Solar Charger Panel is essential to every emergency preparedness kit - at home or in the car. A must-have during any power outage. Use with SunJack Fast-Charge Batteries to stay charged during the evening hours as well. Designed in California and backed by a one-year warranty.
Great Outdoor Power Source: The SunJack 20W Portable Solar Charger is great for camping, hiking, backpacking, the beach, backyard get-togethers and anywhere you may need power without a wall outlet or generator. Use the solar charger to charge your cell phone or other USB device while sitting at the beach, hiking... Charge a SunJack Fast-Charge battery to use later at night to provide power to your SunJack CampLight, LightStick or many other USB devices. Stay charged anywhere the sun shines.
Powerful: 20 Watts of high efficiency mono-crystalline solar cells - Compatible with all USB powered devices including Apple, Android, Samsung, HTC, Windows, Blackberry and more. Works well with all SunJack products. Charges two 8000mAh Fast-Charge SunJack Battery Packs in approx. 5 hours of direct sunlight.
Compact Design: Solar Panel Folded - approx. 7.5" L x 10.25" W x 2" H; With 4 Panels Fully Extended - approx. 35.5" L x 10.25" W x 1" H (Panels are less than 1/4 inch thick. Height is added with outer mesh zipper pocket attached to one panel.) Weighs approx. 2.0 lbs.
Convenient Design: Durable black canvas; strong Velcro closure when not in use; 5 different sturdy cloth hooks - 2 on each side and 1 on the top; mesh dual-tab zipper pouch with 2 elastic band holders for small USB devices; a 2-port USB docking station; shock, vibration and weather resistant.
Stay Powered: Stay charged anywhere the sun shines. A SunJack Portable Solar Charger Panel is essential to every emergency preparedness kit - at home or in the car. A must-have during any power outage. Use with SunJack Fast-Charge Batteries to stay charged during the evening hours as well. Designed in California and backed by a one-year warranty.
Powerful: 20 Watts of high efficiency mono-crystalline solar cells - Compatible with all USB powered devices including Apple, Android, Samsung, HTC, Windows, Blackberry and more. Works well with all SunJack products. Charges two 8000mAh Fast-Charge SunJack Battery Packs in approx. 5 hours of direct sunlight.
Compact Design: Solar Panel Folded - approx. 7.5" L x 10.25" W x 2" H; With 4 Panels Fully Extended - approx. 35.5" L x 10.25" W x 1" H (Panels are less than 1/4 inch thick. Height is added with outer mesh zipper pocket attached to one panel.) Weighs approx. 2.0 lbs.
Convenient Design: Durable black canvas; strong Velcro closure when not in use; 5 different sturdy cloth hooks - 2 on each side and 1 on the top; mesh dual-tab zipper pouch with 2 elastic band holders for small USB devices; a 2-port USB docking station; shock, vibration and weather resistant.
Stay Powered: Stay charged anywhere the sun shines. A SunJack Portable Solar Charger Panel is essential to every emergency preparedness kit - at home or in the car. A must-have during any power outage. Use with SunJack Fast-Charge Batteries to stay charged during the evening hours as well. Designed in California and backed by a one-year warranty.
Great Outdoor Power Source: The SunJack 20W Portable Solar Charger is great for camping, hiking, backpacking, the beach, backyard get-togethers and anywhere you may need power without a wall outlet or generator. Use the solar charger to charge your cell phone or other USB device while sitting at the beach, hiking... Charge a SunJack Fast-Charge battery to use later at night to provide power to your SunJack CampLight, LightStick or many other USB devices. Stay charged anywhere the sun shines.
Powerful: 20 Watts of high efficiency mono-crystalline solar cells - Compatible with all USB powered devices including Apple, Android, Samsung, HTC, Windows, Blackberry and more. Works well with all SunJack products. Charges two 8000mAh Fast-Charge SunJack Battery Packs in approx. 5 hours of direct sunlight.
Compact Design: Solar Panel Folded - approx. 7.5" L x 10.25" W x 2" H; With 4 Panels Fully Extended - approx. 35.5" L x 10.25" W x 1" H (Panels are less than 1/4 inch thick. Height is added with outer mesh zipper pocket attached to one panel.) Weighs approx. 2.0 lbs.
Convenient Design: Durable black canvas; strong Velcro closure when not in use; 5 different sturdy cloth hooks - 2 on each side and 1 on the top; mesh dual-tab zipper pouch with 2 elastic band holders for small USB devices; a 2-port USB docking station; shock, vibration and weather resistant.
Stay Powered: Stay charged anywhere the sun shines. A SunJack Portable Solar Charger Panel is essential to every emergency preparedness kit - at home or in the car. A must-have during any power outage. Use with SunJack Fast-Charge Batteries to stay charged during the evening hours as well. Designed in California and backed by a one-year warranty.
Tuesday, March 7, 2017
Five Things You Should Know Before Starting A Business
Own your name. Make sure the company name you choose is one with an available trademark and Internet domain name. To see if a trademark is available, you can do a trademark search online through the United States Patent and Trademark Office's website. Failure to properly obtain a trademark could put your fledgling business at risk -- not to mention that the time and money you have invested in establishing your business name could go to waste if someone else owns the trademark. Don't assume your new business name is not trademarked because you were unsuccessful finding such name on the Internet, either. Someone could have used the name for a business that closed, or filed a trademark and never used it.
Get in with the law. Understand what regulations, licenses and taxes you will need to follow, obtain and pay for your new business. After doing some initial research on your own, consult with a lawyer and accountant to confirm your understanding and to help structure your business to be in compliance with the law. Generally speaking, you will need to need to (i) ensure you are charging the correct amount of tax your service or product that your business is promoting, if applicable and (ii) obtain all of the proper licenses needed to run your new business, at a minimum. Establishing a successful business is hard enough. The last thing you need is some technical legality or administrative detail to stand in the way of your success.
How much do you need to live? When working on your business plan, do not forget about the most important factor: YOU. You need to take into account your living costs. Rent, mortgages, and health insurance -- these are all things that don’t pay for themselves. You will most likely need to cut out all the unnecessary extras you can live without. Make sure you account for unforeseen or unexpected expenses by factoring a little flexibility into your budget for those “just-in-case” moments. You might even consider taking a part-time job until things pick up with your new venture and speak to a financial planner to help you budget yourself properly.
Where are you in your life? Starting a new business takes brains, bravery, and what will seem to be endless hours of hard work. When you own your own company, there is always something that has to get done. You will most likely find yourself working at least 60-80 hours a week for the first two years. With that said, I’ll ask you one very important question: Are you ready to give up your personal life for the next three years?
Don’t over -- or under -- spend. Starting a business can be incredibly financially taxing on you and your family. You will need to learn where and when to spend. It’s important not to waste those precious seed dollars but it’s equally important to spend where necessary. In any business, you often have to spend money to make money. Don’t skimp out on things your company needs. For example, it may be worth it to put $1500 in an online vendor listing, but it may not be necessary to give every new customer a $15 mug. Be sure to keep up with technology too -- there are many time-saving programs and apps (including free or inexpensive ones) that can help you keep track of it all, and as we all know, “time is money."
Monday, February 27, 2017
Guest Post: Roofers - You Get What You Pay For When Hiring a Roofing Contractor
The roof on your home or business is the first line of defense when it comes to protecting your real estate property investment! Roofs are generally the most expensive single item that property owners will replace. When it's time to have a new roofing contractor system installed, it is often difficult to know which roofer to hire for the job! Homeowners should be skeptical of hiring their roofer based on price alone. When hiring a roofer, you generally will get exactly what you pay for! Hiring a roofer solely because they provided the lowest bid may result in a poor quality roof that may leak and diminish the curb appeal of your home.
Hiring a roofer can be confusing, but property owners can be confident that they are hiring the absolute best roofer for their specific roofing contractor needs by following a few important steps.
ROOFERS WITH EXPERIENCE IN YOUR SPECIFIC TYPE OF ROOFING CONTRACTOR SYSTEM
There are numerous roofing contractors in NYC. However, not all roofing contractor contractors are experienced in your specific type of roofing contractor system. Residential roofers should be certified with GAF, CertainTeed, Owens Corning, IKO, and Atlas Roofing contractor. A commercial roof contractor should be skilled in all types of flat roofing contractor NYC and certified with various commercial roofing contractor manufacturers such as Carlisle Syntec, Sika Sarnafil, GAF, Versico, and MuleHide. Ask the roofing contractor contractor you are considering if they have experience in installing the exact type of roof that you want installed. Be specific in addressing this question. For instance, if you are interested in installing a metal shake tile roof, ask the roofer if they have actually installed a metal shake tile roof and not just a metal roof. Roofing contractor systems can be very different in their preparation and installation requirements. The same applies for heavy designer shingles, TPO roofs, slate roofs, tile roofs, or any other type of roof. You want to hire a roofer with hands on experience in installing the specific type of roofing contractor system that you want installed on your home or business!
KNOWLEDGEABLE IN ROOFING CONTRACTOR CONSTRUCTION
Sadly, not all roofing contractor companies are knowledgeable in roofing contractor construction. In today's market, the roofing contractor industry can be lucrative and attracts individuals who are savvy at marketing and interested in owning a profitable business but they are not necessarily knowledgeable in roofing contractor construction. Be specific when hiring a roofing contractor NYC company and ask questions like:
· Are they up to date on current codes and building requirements
· Are they certified with the roofing contractor manufacturer for your specific roof
· Have they inspected your current ventilation system
· Did they discuss ventilation options or improvements
· Have they inspected your roof decking
· Did they advise you of potential rotten wood that may not be visible
· Do you have space decking that will need to be re-decked
· Will they be using actual starter strip and ridge cap
· Do they replace all pipe jacks and roof accessories
· Will they be removing the existing shingles and starting with a clean roof deck
ARE THEY MEMBERS OF THE BBB WITH A SOLID RATING
Be sure and contact the Better Business Bureau and ensure that the roofing contractor contractor has an A+ rating! It is crucial to work with a roofer who is committed to customer service and treating customers fairly! If the roofer you are considering has an A+ rating with the BBB you can be confident that they will work hard to install an excellent quality roof that meets or exceeds your expectations.
CHECK OUT THEIR WEBSITE AND PORTFOLIO
Today's roofing contractor contractors are very aware that the world has gone digital and consumers want to see examples of their work online! Ask if they have a website and take the time to check out their credentials! A professional website will give you detailed information on the many services and qualifications that the roofer holds as well as a portfolio that will show you various examples of their work! A roofer who doesn't have a website in today's roofing contractor industry market is not a top roofer in your area!
CUSTOMER TESTIMONIALS AND REFERRALS
Look online for customer reviews through sites like Google and Yelp! If a customer takes the time to post a review then you can be assured that the roofer you are considering will provide you with a quality roofing contractor system! Go to their website and see if they have a customer testimonial section! Any reputable roofer will have an area of their website dedicated to customer reviews. Last but not least, you can always ask them for a list of past customers who you may contact for a referral. If you speak with a roofer who cannot provide you with a list of customer referrals and does not have multiple positive reviews posted online, our advice would be to run and find a more qualified and reputable roofing contractor company!
NEVER PAY UPFRONT FOR A ROOF INSTALLATION
Every year we hear sad stories of individuals who have been conned by individuals posing as a local roofing contractor contractor in their area. Sometimes these cons actually were roofers who took the money and ran! If your roof is being replaced as part of an insurance claim we never collect any money until the roof is actually installed. If your roof is being replaced as a cash estimate, then you should have a very nominal down payment that must be made in order to secure the contract. Payment is never given until the roof is installed and you are a happy customer!
FREE ROOF INSPECTIONS AND ESTIMATES
A professional roofing contractor contractor will happily provide you with a free roof inspection and make a professional recommendation on the best way to address your specific roofing contractor needs. If your roof can be repaired and still provide you the protection your building needs, a reputable roofing contractor company will always tell you that! But if a full roof replacement is in order, they should also advise you of the best solution that fits your specific needs and budget.
Installing a new roof can instantly transform your home or business and add value to your home. Don't let just anyone tackle this important job that can dramatically impact the curb appeal of your property, and more importantly diminish the most important layer of protection for your property! Your roof is a critical component of your home's structure and it is critical that you hire a roofing contractor expert to tackle this important repair!
Always take time and do your research when searching for local roofing contractor contractors to replace you roof! A little time invested will pay off greatly in ensuring that you actually receive a quality roofing contractor product installed at a fair price!
MidSouth Construction Roofing contractor is a Nashville Roofer certified in all types of Commercial Roofing contractor and Residential Roof systems. Rated as one of the top roofers in the southeast and certified to repair or replace commercial roofing contractor systems as a Carlisle Syntec, Versico, GenFlex, MuleHide and GAF certified roofer!
Visit us online at Roofing contractorbyMidsouth.com and check out our portfolios of various roofing contractor projects including Church Steeples, Slate Roofs and even a custom copper standing seam roof!
Thursday, February 16, 2017
Does your business know how to comply with the Modern Slavery Act?
The Modern Slavery Act 2015 was introduced by the UK government last autumn in a bid to eradicate illegal slavery from the country's supply chains.
Under the legislation, buyers found to be enabling modern slavery to take place in their supply chains can face significant financial penalties, alongside potentially irreparable reputational damage. This means that supply chain visibility is essential.
Modern slavery prevalence
According to research carried out by the Ethical Trading Initiative and the Ashridge Centre for Business and Sustainability at Hult International Business School, 71 per cent of companies believe it is likely that modern slavery is present somewhere within their supply chains. Andrew Wallis, CEO of Unseen, commented at the LUPC & SUPC Conference that procurement professionals concerned about complying with the law on supply chain transparency should not be afraid of finding slavery.
With many believing it's probable that illegal workers are employed in their supply chains, it is clear that action needs to be taken to improve supply chain transparency and demonstrate actions to address the end this practice for good.
The Modern Slavery Act requires buying organisations with an annual turnover of £36 million or over to provide regular reports on the presence, or lack of, illegal working in their supply chains to demonstrate their compliance with the legislation to the UK government.
However, recent research has shown that the initial introduction of the Act has so far failed to have the intended impact.
Compliance among buyers
Earlier this year, the CORE Coalition and the Business & Human Rights Resource Centre found that the majority of buyers are already failing to demonstrate their compliance with the new Modern Slavery Act.
The organisations looked at the quality of the first 75 reports received and found that only 22 were signed by the company director and available on their website's homepage. Businesses are also expected to provide information on their organisational structure, approach to supplier due diligence and give evidence of other company policies; for example, environmental, and health and safety.
Marilyn Croser, director of the CORE Coalition, commented: "While the companies that have published reports under the Act are to be commended as early movers, it's clear that there is widespread misunderstanding among business about what's required."
It's important that buyers are displaying their modern slavery reports on their websites to do their bit to improve visibility, but 33 of the initial reports were absent from the web and a further 33 had not been signed by the buying organisation's director.
Are your suppliers even aware of the act?
A survey conducted by the Chartered Institute of Purchasing and Supply (CIPS) led to the discovery that small and medium-sized enterprises (SMEs) also appear to have significant gaps in their knowledge in terms of complying with the recent Modern Slavery Act.
Over two-thirds (67 per cent) of the 267 small businesses questioned said they had not taken any steps to eliminate slavery from their supply chains, while a further 61 per cent were unaware of the introduction of the Act or the potential implications it could have for their future.
Although eight in ten SMEs reported that they did not think modern slavery was present in their operations, CIPS believes this is primarily due to ignorance and a widespread lack of awareness of the legislation. As a result, large buying organisations could be allowing modern slavery in their supply chains via the SME suppliers that they work with, placing all businesses involved at risk of financial, reputational and even legal damage.
David Noble, group chief executive officer of CIPS, stated: "To truly eliminate this evil from UK procurement, supply chains need to be mapped and simple measures put in place. Partnerships between larger corporations and smaller SMEs will be instrumental in driving out malpractice in the supply chain.
"The legal duty in the Act must not override the moral obligation of us all to make sure our supply chains are slavery-free."
Tuesday, February 7, 2017
7 Steps to Develop a Successful Business Plan
Most people who spend a little time searching on the Internet or in a bookstore can quickly find a guide on how to write a business plan. However, just following these templates doesn’t guarantee that the business plan produce will be successful or even good. A successful business plan needs quite a bit more to actually be useful and even more to be functional and successful. As the elements come together, if done correctly, the most important component of success will come from the business owner and leadership versus the company itself.
Your business plan needs seven specific elements that will make it stand out beyond just the basic pile of applications and home printer documents everyone regularly sees.
1. Research
If your company is going to run a viable business plan and investors are going to put their money into it, your information has to be top notch. And that includes knowing every topic involved, not just your internal operations. Research and critical analysis are key to developing and communicating a business plan properly. The information used has to be relevant, valuable, and objective. However, you’re not writing a novel, so the presentation also needs to be concise. That means choosing the right research to include versus just a brain dump of anything about the company’s situation.
2. Have a Purpose
What is your business plan being written for? A road map on how to operate? An investor or loan pitch? Both? A historical document? The purpose has to be clear and definitive. If you don’t know why you’re writing a business plan, the effort will be a waste of time. Knowing also means having a target audience you expect the plan to be ready by. With both defined, it will help dictate what information is included and how.
3. Craft a Company Snapshot
Some people call it a company profile, others a snapshot. Either way, your business plan needs a section that gives a reader a clear view of what your company is, does and provides in a few paragraphs. This should be the same information that one would find if they looked on the business’ website. It’s designed to be quick and digestible mentally because it needs to stick in a reader’s mind quickly, especially as more information is provided later in the plan. If the reader remembers nothing else, he or she will have the profile well entrenched in memory. And that matters when your plan is being considered with others.
4. Detail the Company in Total
Some folks write their business plan to only highlight what they think are the selling points and good features of their venture. That’s a mistake. Most readers have a pretty good idea where the company sits in the big picture. Detail the company’s status in full, good and bad. And where there are weaknesses, include plans on how they will be addressed given the right support. Details should also include key features like patents, licenses, copyrights and unique strengths no one else has.
5. Write the Marketing Plan Beforehand
A simple mistake made by most startups is that people think they can write a business plan without knowing first how something is going to be sold. A strategic marketing plan is essential; it shows how your product or service is going to be delivered, communicated and sold to customers. It covers where, when and how much, all the key pieces that later on feed into the financial statement projections in the business plan. No surprise, marketing has to be nailed down before planning out the rest of the business.
6. Be Willing to Change the Plan for Your Audience
Another common mistake folks often make is writing only one business plan. The document given to a lender is going to be very different than the one for internal direction. Smart startups have multiple versions, just like candidates have multiple resumes for different prospective employers. Match the plan and message to the audience you are addressing.
7. Include Your Motivation
This is the most important piece in a successful plan – your motivation and goals. Why are you going through all this effort, work, sweat and effort? Your motivation needs to be a reason that will convince people the business will succeed, through thick and thin. A business needs a mission that drives it, not just selling to make money. Your motivation defined in the business plan is that mission.
Subscribe to:
Posts (Atom)